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Founded in 1987, the quickreflex®
collection began as a men’s shirt line whose universal appeal was derived
from the quality fabrics and finishing, and fine hand that the fabrics
provided. The line has evolved over the years, into a lifestyle-oriented
casual sportswear collection for both men and women. While the mainstay
of the line still remains men’s shirtings, the collection has grown to
include sweaters, knits, outerwear and coordinating pants and skirts for
the dressed-up casual look.
Twice recognized by Profit Magazine as one of Canada’s fastest
growing companies (June 1995, June 1996), quickreflex®
continues to build on its brand identity and to develop an ongoing dialogue
with its customer. As the name suggests, quickreflex®,
reflects a balanced approach to life, reacting to the world in which we
live. It is a collection that promotes the individual; the clothes don’t
wear the person; it is the person who wears the clothes.
Today, the quickreflex® label features easy, wearable pieces for the consumer looking for value and quality in the clothes they buy. The fabrics and colors drive the line, says quickreflex® designer Sally Fung. We are constantly sourcing the most interesting and innovative textures and fabrics to give newness to the collection. Designed in Toronto, the quickreflex® collection is available in better lifestyle boutiques and stores throughout North America.